Are you a fan of East? Have you visited recently? I must admit the last time I went into my local store was last winter when I was looking for some knitwear. They have always come up trumps when I am looking for good quality, and more individual knitwear pieces. So when, a couple of weeks ago, I was invited to visit East’s High Street Kensington store, along with 5 other fashion and lifestyle bloggers to view and try on the new collection, I jumped at the chance of experiencing East again.
Our recent partnership with Fabindia who link over 80,000 crafts people to worldwide markets has given us access to more artisans and allows us to continue to promote our distinctive, ‘Designed to be Individual’ vision. EAST and Fabindia share a passion for supporting Artisans and our connections with Fabindia allows us to further celebrate traditional Eastern techniques in our collections.
I had done my homework, and picked out some pieces I liked on-line, and looking at all of the beautiful jewel like colours on offer, I was determined not to buy my winter wardrobe staple that is black!
We were greeted at the store, with glasses of bubbly, by the lovely team from East and their representatives. A lovely Christmassy atmosphere (but maybe that was the bubbles and hor d’oeuvres) and we were able to walk around and view the collection together, stopping and chatting as we choose pieces we liked the look of. As I filled my arm…yes there really were so many things that I loved, they were put into a room for me to try on later in the evening. I think I did this about three times…oops. 😉 What a fantastic way to shop too!
Next up, Georgios Chiotis, the Digital Marketing Manager for East, told us a little background information about East.
The company was created by 3 founding members that saw a gap in the market for beautiful clothes with eastern influences. Slowly, their vision for the company started forming, and their mission became to create and promote stunning, eastern-inspired clothes and accessories that would be desired by women who celebrate individuality.
Those three founding members still have a key positions within the company, and the company is keen to build and on the heritage of Eastern inspired pieces with stylish, everyday essentials; and look to use natural fabrics when they fulfil the drape and fit desired.
Even in the twelve months that I had not visited, I can see real changes in East, it still carries beautifully well made clothing, but I think it has pushed forward with the fashion, and I was really impressed.
So now it was time to try on the gorgeous clothing. It was great fun trying on different styles, and adding accessories. I did try on several gorgeous dresses, I was really spoilt for choice which one to choose. The way the store is set out and merchandised made it easy to pick up key pieces, and build an outfit. We were very lucky to have Spike (the fab photographer) snapping us, as we tried on each of our the choices, and he put us at ease quickly.
Can you guess what I choose?
I fell in love with the Paige Tie dress, in blue with saffron yellow print flowers, and when one of my fellow bloggers Bethanie from A Modern Girls Guide, suggested I add the saffron coloured two-tone wool scarf, I knew this would be the outfit I would choose.
But I loved the coat too, and thought with an extra scarf, I could have more flexibility.
I also decided to make a mood board with some of my favourite East Christmas party pieces, I couldn’t resist black this time though, and I love the 1920’s style. I think the purple coat, would be one of those timeless classic pieces you would use every year, opulent, stylish and very flattering for lots of sizes.
I was gifted the dress and scarf at the event, all of my thoughts and words in this piece however are my own and 100% honest.