Saturday Edit : Lands’ End

Last weekend I visited the UK HQ for Lands’ End. Never heard of Lands’ End before? Well you are missing out on fantastic quality men’s, women’s and children’s wear, with a little home-wear thrown in too.

Wouldn’t this be great to keep cushions in, or extra throws in winter time in the living room.

The company has been around for over 50 years, and to my mind sells real design classics that should be in everyone’s wardrobe. Great quality knitwear, flannel, outerwear and accessories, some designs have changed little since the founder (Gary Comer) started the company.

These pieces aren’t dated though, they are classic American style pieces, that looked as good in the 1960’s as they do today. I also love that the history of the man who started the company is still running firmly through the veins of the company today.

The Lands’ End ethos – now and then:

1. Make it as good as you can.
2. Improve it whenever possible.
3. Always, always price it fairly.
4. Guarantee it for life.
(or as Gary first put it ‘Guarantee it. Period.’)

I actually own one of the Lands’ End classic coats, its still going strong four years later, and the one I always reach for if I’m looking to to be extra warm and to keep dry. They are renowned for their outerwear, and the pieces they produce are quality tested and made from incredibly resilient fabrics. Often having really nifty features too. They also rate how warm each of the coats on the site, so you know exactly which is the best one for you.

There is so much to say about Lands’ End, and we really did have an great day exploring all of the clothing, and getting to know the company a little more. We even took to the water, echoing the nautical heritage of the brand. I love that they are continuing to move forward and offer their customers a great choice in the pieces they buy without compromising quality and design. They have a new CEO Federica Marchionni, formerly of Dolce & Gabbana, who is now steering the brand to subtly add new lines and fashion stories, I spotted some of these on my visit, and there are some really beautiful pieces coming into A/W15.

Onto the children’s wear :

My daughter, loved this ‘twirl’ dress that was the softest fabric, and came in four different colour-ways, it was really good price at £30.

Perfect for all those dancing divas out there!

She also was gifted this jacket – The Waterproof Squall Jacket (£60) and has worn it every day since to school.

With great features like :

Waterproof/breathable and windproof nylon shell
Waterproof seams are taped and sealed
Active Soft insulation in the sleeves adds warmth without bulk
Ultra-cosy 300-weight fleece lining keeps in heat
Grow-a-Long® sleeves extend 3.5cm
SnowGuard wrist cuffs with thumbhole lock out snow & cold
Mitten-friendly EZ-Zip tab
Sits at the hip (Squall® Jacket is 5cm shorter than our Parka)
TEMPERATURE RATING: WARMER: Designed for colder temperatures, harsher weather when worn with a typical winter wardrobe (tested down to -21°C)

What most impressed Miss A was the snow guard cuffs, which keep your hands warm. You simply put your thumbs through the fleece lining as you put your arms into the sleeves. We lose so many gloves in winter, I think this is a great idea to use instead. My favourite thing about the coat was the Grow-a-Long® sleeves which extend 3.5cm. With children that seem to get taller as I watch them, I think this feature is brilliant. Because of the excellent quality of this coat, I am sure I will get two winters out of it, and be able to pass it on to someone as well.