Last weekend John Lewis Nottingham launched a Christmas campaign to support Save the Children – part of a nationwide charitable initiative which aims to raise more than £50,000 for Save the Children’s work in the UK.
John Lewis Nottingham will sell Belgian chocolate hearts priced £5 during the lead-up to Christmas with 100% of each sale donated to Save the Children. When a chocolate heart is purchased, customers will be given a gift tag to place on a Christmas ‘Giving Tree’ located on the second floor of John Lewis, Nottingham.
Amanda Dammers, branch manager of John Lewis Nottingham :
“We are really proud to support Save the Children this Christmas. The Belgian chocolate hearts will make fantastic festive gifts especially since the entire £5 sale price of each chocolate heart will be donated to the charity. I wish all our customers a wonderful Christmas and hope a chocolate heart features on all their gift lists!”
What a fantastic initiative, we shall be visiting this weekend to do just this! Wouldn’t it be fantastic if we could completely fill the tree in Nottingham. I really hope that it is a complete success and the Nottingham store, and Nationwide John Lewis reaches the £50,000 goal.
The funding will benefit Save the Children’s Eat Sleep Learn Play! a fantastic and important programme, which is a crisis grants programme for families with young children who are struggling to provide the basics for their children. In essence, to be able to eat, sleep, learn and play. This funding will specifically help provide educational toys for some of the UK’s poorest children.
John Lewis will also launch a CD single of Gabrielle Aplin’s version of ‘The Power of Love’, made famous by Frankie Goes to Hollywood. The song is the one featured in the department store’s Christmas advertising campaign. When the CD is bought in store or on Johnlewis.com, they will donate their profit, which is 86 pence to Save the Children’s work in the UK.
Good Luck John Lewis, and thank you for reading…