As more and more of our digital technology becomes mobile and designed for use on the move, we are seeing interesting trends relating to user demographics. Statistics show that the modern mum is one of the earliest adapters of mobile technology and one of the largest user demographics, making them an important consumer group in an industry that perhaps didn’t consider them overly important in the past.
So, why are mums suddenly making the most of modern mobile technology and what does this mean for future developments?
Recent studies have shown that one potential reason for the popularity of mobile technology and devices amongst modern mums is the way in which they allow them to multi-task. Most mothers will understand just how important multi-tasking is to their daily routine and this skill is made far more manageable with a device that neatly contains all the technology necessary for easy communication, working, internet browsing, media consumption and online shopping.
It’s now easier than ever to organise everything concerning the family with one single device but it’s not just smartphones that are responsible for the change. Products such as Virgin Media mobile broadband allow mums to connect any of their computing devices to the internet and reap the full benefits of the services.
The importance of mobile technology to family communications has also grown incredibly over the last few years. Mums and their children now utilise the instantaneous communication found on smartphones and certain computer software, making this technology vital to the feeling of closeness to loved ones.
However, it’s not just for the essential day-to-day organising and communication that mums are turning to mobile technology. Such devices are now a major part of leisure and down time; whether it’s streaming videos, playing games or browsing social media sites.
There is no doubt that the effect mums are having on the mobile technology market is impressively large and, in a lot of respects, they are driving forward important developments. It’s generally accepted that mums also have a great deal of control over household finances and, in many cases, will be the ones choosing between services in the home.
This means that, not only are mums a force to be reckoned with in the mobile technology market but they’re also important players in home broadband, TV and entertainment services. You can be sure that future technology will reflect these important changes to the demographics using them.